Peer Insights is unique among other peer review sites in that the information is factored into Gartner’s research, including Magic Quadrants and other reports. While AR departments may not have traditionally played a large role in engaging with peer reviews sites, Gartner Peer Insights does require AR attention. Reading the full details of reviews requires a login (Gartner clients can use their Gartner credentials). The platform is free and available to the public. Gartner has practices in place to verify user reviews before publishing them to guarantee authenticity. Gartner Peer Insights is a peer-driven ratings and reviews platform for enterprise IT solutions and services, covering over 300 technology markets and 3,000 vendors. This might be owned by product marketing, customer marketing or customer success, with collaboration from AR.īecause Gartner Peer Insights was such a hot topic in our recent session (and is closely intertwined with Gartner’s research), let’s explore that platform more closely. It can greatly benefit your AR program, and business in general, if your company has a strategy for engaging with customer review sites such as G2, TrustRadius and Gartner Peer Insights (helping to drive and monitor reviews, and use them to increase visibility and conversions). In fact, G2 reports that 92% of buyers are more likely to purchase a product or service after they’ve read a trusted review about it. It’s no surprise, then, that reviews play a huge role in enterprise B2B purchasing decisions as well. For example, we all probably rely on Amazon stars and reviews when comparing and mulling over products. Reviews have a large impact on B2C buying decisions. While we’re not recapping the open session conversation here, we thought it would be useful to discuss peer review sites and user reviews since they’re important to the AR community. Differences among various peer review sites.How to balance customer review requests with other customer asks.Who “owns” helping drive customer reviews (cross-department collaboration usually needed).Key strategies when engaging with peer review sites.During those sessions, we all come together virtually to discuss trending topics in the analyst relations (AR) community – whatever is on clients’ minds! It’s an opportunity to ask questions of other professionals in the field, swap stories and discuss what’s making your program “tick,” all in an informal (and unrecorded) setting.Ĭonversation in our most recent session centered on peer review sites and specifically, Gartner Peer Insights. In Analyst Relations Best Practices How Gartner Peer Insights - and Other Peer Review Sites - Intersect with ARĪt ARInsights, we host “open sessions” for our clients on a quarterly basis.
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